Website Name: Rock the Vote, www.rockthevote.com
Operated By: Rock the Vote, a 501(c)3 non-profit organization
Funded By: Donations and fundraising
Operated By: Rock the Vote, a 501(c)3 non-profit organization
Funded By: Donations and fundraising
Rock the Vote is an organization whose goal is to equip the youth of America to vote. The website gets right to this the moment you arrive by popping up a dialog box allowing visitors to immediately and easily to register to vote over the Internet. The website is full of helpful information for people who may be confused and overwhelmed by the process of voting. Along with this information, there are pages on the site for youth to contact their local representatives and also a page with polling and research data. The website has a page where visitors can request the Rock the Vote Democracy Class can come to their school. The organization is non-partisan and I noticed looking at their Twitter feed a mix of both political parties being represented. The website makes good use of celebrity supporters to garner rapport with young visitors to the website. There are pictures of celebrities all over the site, lists of celebrity supporters, and ongoing use of celebrity support in social media streams. The site has easy linkage to Facebook, Twitter, and other forms of social media, and a Tumblr blog. There is also a store selling items to help young people “represent” Rock the Vote to their peers. There are many ways offered to get involved from Washington D.C. internships, hosting an event, volunteering, or even just helping “Spread the Word”, as is the name of a particular page on the site with several options of how to spread the word. The very best thing about this site is how it demystifies voting for young Americans and places knowledge about voting at their fingertips in an easy navigable, attractive website.
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